When choosing a blog topic for this semester, I’m not so sure I entirely understood exactly what I would be doing with the blog. Though seasonal food pairing is indeed and interesting topic, it’s not entire what we do at my work. We focus on matching flavor to an application, rather than pairing different types of foods together. While the two ideas are seemingly related, they are also two separate entities of the flavor industry. However, I am determined to make it work.
This first project is dedicated to the summer season, in honor of September being the time of year when summer is on its way out. I decided to focus this first graphic design on a simple yet nutritional breakfast option: a protein shake and breakfast bar. Vegan protein powders have been trending in the nutritional industry for quite some time now, and my coworkers have had the task of pairing flavors with the not-so-tasty protein options, such as pea and rice protein powders. Since I discussed focusing on trending flavors in my initial post, I figured this would be a good place to start for the project.
Over the course of working with these types of powders over the past few months, the applications team at my work have come to find that flavors with brown notes are most complimentary to the rice and protein powders, which have brown, earthy notes of their own. One of the most positively received flavors to mix with pea protein, for example, is caramel-coffee flavoring.
So, I decided that’s what I would showcase: an at-home caramel-coffee pea protein shake. Seeing as the summer months bring with them sunshine and warm weather, a nice cold drink to get your morning fuel (caffeine and protein in one) seemed to be an appropriate selection, especially for us coffee fiends who can’t enjoy a hot cup of coffee on at 90-degree day.
In my first blog post, I mentioned my goal was to bringing flavor out of the lab and into the kitchen. This is precisely what I intended to do with the first graphic design project: to simply show how to make a lab-inspired drink at home that you can take to go.
I had some difficulties deciding how to convey this image as a story. At first I had pictured the drink in a kitchen, hoping to capture the feel of the drink being made at home. This was more difficult than I had assumed, as I could not get the right photos for the job. I then decided to focus on the summer season instead, and thus created the recipe graphic as pictured. Keeping the ideas of balance and simplicity in mind, the images placed on the design were spaced out using the ruler and guidelines in Photoshop to help unify the image as a single design.
I also kept the rule of thirds in mind when piecing together the photo. The background is a photo I took at a local park this past summer. The bright colors and contrast between the blue, green and white gave the project the summery feel I was hoping for. I chose white for the text, working as the middle ground to keep in line with the background color scheme, as I did not want anything too flashy to take away from the summertime feel. The white text against the clouds I think helped add to my desired atmosphere, as well as the daisies surrounding the protein drink in the foreground of the photo. I took the daisies from a design I found on Flickr created by Polly. The original design can be found here.
Going forward, I am considering swapping out the current shaker cup the protein drink is in for one that has my work’s name on it, but with the shortened work week due to Labor Day, I did not have enough time to discuss using our name with the appropriate people. I think adding that piece to the design will help connect the project to my work even further. However, if that is the case, I can imagine them asking me to list a certain type of protein powder in the recipe as well, which may force me to alter the text portion of the image. I also think I would work to make the image a bit bigger, as the current size doesn’t seem big enough for a WordPress post.